About Me

Nate Allison

Marketer

Digital Marketing:
Operations | Strategy

About Me:

I am a digital marketing enthusiast with demonstrated success in automation, operations & content strategy. I strive to contribute to the bottom line by identifying and answering key questions prospects ask at all stages of the buying cycle.

Questions? Get in touch:

Phone:  415.295.6283
Email:  nhallison@live.com

Skills

  • Salesforce
  • Marketo
  • HTML/CSS
  • WordPress
  • Photoshop
  • SEO
  • Analytics

References

  • Doug Deane
  • Jamie Feaster
  • Bradley Joe
  • President, DSD Inc.
  • Head of Mktg., Eaze Inc.
  • Dir., Sales Ops. Visua.ly Inc.

Certifications

Work Experience

• Provide training and enablement to global marketing and sales teams on new technologies, tools and internal processes
• Manage marketing automation as well as integrated platforms, including: ZoomInfo, Cvent, Everstring, Leadspace, GoToMeeting
• Created enrichment and hygiene processes that led to 50% reduction of undeliverable data
• Implemented territory routing system to support growing sales team in North America

• Administrator for all marketing operations platforms including Marketo, Salesforce & WordPress
• Assisted in content production including creation of HTML emails, landing pages, image design, and copy writing

• Built Marketing KPI dashboard to streamline quarterly reporting
• Contributed to decrease in sales cycle length by 25% through A/B testing and campaign analysis

• Managed and analyzed data sets using Excel and 3rd party database tools for large remediation project

• Performed competitive analysis for corporate website redesign
• Conducted client history research highlighting areas of expertise for future targeted marketing efforts

Education

• Bachelor of Arts, International Studies
• Emphasis in political science, economics and Spanish
• Cum Laude honors, 3.63 cumulative GPA

• Certificate in Marketing
• Earned with Distinction
• Coursework in market research, product development,
survey writing, marketing analytics & social media marketing

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