Yesterday I attended a great, interactive training with the Sales and Marketing teams at my company. We were presented with vivid examples of how marketing messaging – and the way it’s delivered – can really get prospects excited about how our products and services can make their lives better by solving their biggest problems.
The training inspired me to share some provocative quotes shared during the session, as well as some others I’ve come across over the years that have resonated with me:
Designing a presentation without an audience in mind is like writing a love letter and addressing it: To Whom It May Concern.Ken Haemer
The goal of effective communication should be for the listeners to say ‘me too!’ instead of ‘so what?’Jim Rohn
People don’t buy what you do, they buy why you do it.Simon Sinek
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.Maya Angelou
A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.Scott Cook
Be where the world is going.Beth Comstock