automation

Marketo Summit 2016

Alrighty! Well, I've finished up another year's visit to the Marketo Summit - this time in Las Vegas - and wanted to jot down some thoughts on the experience. First,…

The True Value of Marketing Automation

What better way to kick off my new blog than with a long-term digital marketing success story?  So without further ado, I'd like to recount my own case study in the true value of Marketing Automation! What is Marketing…